Words, sentences, phrases, and poems that people write on the back, front, or sides of vehicles to express their feelings and thoughts and convey them to others are referred to as vehicle literature or vehicle folklore. Over time, the writings on vehicles form a literature that encompasses the values and identities of society, and this literature varies depending on the culture of the region where the vehicles are located. These types of writings renew themselves over time and, considering that vehicles are in motion, may vary from region to region. For these reasons, examining and interpreting values and identities through vehicle literature or writings on vehicles has become a subject requiring research in order to understand the general state of society. In our study, the writings on vehicles travelling on the Konya-Beyşehir highway between 01.01.2025 and 01.05.2025 were recorded. The language, style, spelling, and punctuation used in the writings were examined; the words were analysed using content analysis with the MAXQDA programme. Descriptive statistics were also used in the research to ensure that the data obtained was presented in a systematic manner.

Vehicle literature, social values, social identities, language, vehicle lettering.