KİTAPLARIN KAPAK TASARIMLARINDAKİ MESAJLARDA KULLANILAN PROPAGANDA TEKNİKLERİ
Özet
In this study, it is stressed on propaganda which is one of todays persuasion methods, the historical development of propaganda the basic tecniques of propaganda the use of these tecniques on book covers and the effect on choosing books it is design of the cover of the books which constitues the external structure of the books and which is decisive for the readers preference. İn addition to giving to readers an idea of the book, the cover design entices the reader in to book. Noowadays, besides these featuresit is seen propaganda techniques are also included in the cover designs by influence of advertising and marketing.
In this study, we establish by examining the front and back cover of the first hundred books on the list of bestseller. In the year 2016 published by Kitapyurdu Publishing and Communiation Cooperation that the most basic propaganda techniques were used such as reference to an authority, join a crowded, Intentional vagueness, plain folks truth , fear, bandwagon, testimonial, Glittering Generalities, slogan. Used these tecniques are evaluated with examples.
Anahtar Kelimeler
Book choice, book cover, propaganda, propaganda tecniques.